The Skystone and The Singing Sword :: Historical Novels Jack Whyte Essays

The Skystone and The Singing Sword Marion Zimmer Bradley, a book critic, says The Skystone is "one of the most interesting historical novels that I've ever read, and I've read plenty"(Front cover). In writing, success is generally a direct result of an author being able to keep a reader interested. Jack Whyte is an interesting and successful author throughout The Skystone and The Singing Sword because of his development of characters and his ability to write strategically. Character development is an important element in a story because if readers feel strongly about the characters, they are interested in reading further, and are more apt to enjoy the novel. Jack Whyte effectively develops the characters Caius Britannicus and Claudius Seneca through their words and actions in The Skystone and The Singing Sword, creating a strong impression of these characters in the mind of the reader. Another crucial element to Jack Whyte's success is his strategical writing. His ability to seize the attention of a reader imm ediately, and to maintain that level of intrigue throughout the novel until his climactic ending is reached, demonstrates a well planned writing strategy, and is a significant contribution to his success. In The Skystone and The Singing Sword, Jack Whyte's character development and strategical writing create and maintain the interest of the reader, exhibiting a basis for his success. In Jack Whyte's novels, he develops his characters effectively, sparking the interest of the reader. In The Skystone and The Singing Sword, one of the characters that Whyte develops well is Caius Britannicus. Throughout these two novels, Britannicus' development is seen through the eyes of Publius Varrus, the main character, and Britannicus' eventual lifelong friend. From the very beginning of their friendship, Publius recognizes the qualities of Caius as a person, and as a leader, and describes them in The Skystone when saying, from the outset of our relationship Britannicus invariably treated me with military correctness, slightly warmed by courtesy and consideration. I found him to be just, temperate, and dispassionate in his dealings with the men under his command. But he could be awesome in his wrath when provoked by incompetence or malfeasance. A rigid disciplinarian, he was implacable once he had decided that punishment was in order. And never, at any time, did he show any ca pacity for suffering fools gladly(37). Although Caius does not initially strike the reader as a particularly amiable character, Jack Whyte continues to develop Britannicus and his friendship with Publius, revealing a more compassionate character.

Pollution in Vietnam

HANOI—As Vietnam's economy has boomed in recent decades, so too have pollution levels in its major cities, with experts concerned that air pollution could pose a major public health concern. â€Å"Environmental pollution in Vietnam is a real problem,† said Tuong Lai, former dean of Vietnam's Social Science Institute. â€Å"It's not just foreign visitors who have complained about our dust pollution—people in our country are also very dissatisfied with it,† he said.A study conducted by employment consultants ORC Worldwide put economic boomtowns Ho Chi Minh City and Hanoi on a list of the 20 worst cities in the world in which to live and work, for environmental reasons. Air pollution was cited as a key factor for both Ho Chi Minh City, which was the ninth worst place to live, and Hanoi, which was ranked 11th worst. A 2008 environmental report by the World Bank ranked the two cities as the worst in Vietnam for pollution, while an environmental study by 400 int ernational scientists in the same year said Hanoi and Saigon were the worst-ranked cities for dust pollution in the whole of Asia.Expert warning And experts at a Southeast Asia air pollution seminar hosted by the Industrial Institute of Asia warned that air pollution in Vietnam had reached dangerous levels. In 2007, Vietnam started to publish results of its own surveys, with an Environmental Protection Bureau report officially recognizing in 2007 that dust pollution was a serious problem in Vietnam. Vietnamese residents of the worst-ranked cities were well aware of the heath effects, and of the effect on tourism revenues. The atmosphere in this country is now seriously polluted, yet the government has not found any solutions,† one Hanoi resident said. â€Å"The air pollution in Saigon and Hanoi has annoyed not only the people in the country, but also the Vietnamese who come back to Vietnam as visitors,† he said. â€Å"It has disappointed so many foreign tourists, too. † Thousands of deaths Health authorities say that thousands of cases of death or illness have been confirmed as having been caused by atmospheric pollution with carbon monoxide, sulfur dioxide, benzene, and fine particulates (dust).In 2007 the World Health Organization (WHO) reported that an average of 16,000 deaths a year in Vietnam are now caused by air pollution, with thousands of people now confirmed to be suffering from pulmonary disease. Environmental studies blame fuel emissions from public transportation and industrial pollution from factories. Pressure is now growing on Hanoi from international as well as domestic environment specialists to step up controls on industrial pollution and clarify the responsibilities of the various government agencies involved in environmental protection.Calls are emerging in domestic media for the government to enforce a switch to cleaner fuels, and to punish or penalize anyone causing environment pollution. â€Å"Pollution greatly affe cts the health of our people,† Tuong Lai said. â€Å"Therefore the government must make multiple efforts to make a healthy living environment for the people who crowd such big cities as Saigon [Ho Chi Minh City] and Hanoi,† he added.

Thomas Stearns Eliot Essay examples - 1159 Words

Thomas Stearns Eliot T.S. Eliot was a poet, critic, and an editor. He was a major figure in English poetry, famous for works such as The Waste Land, and The Sacred Wood. His critical essays helped to start a movement of literary modernism by stressing tradition, along with objective discipline. Eliot, along with the help of William Butler Yeats, and Ezra Pound set new poetic standards by rejecting the English romantics. Thomas Stearns Eliot was born in St. Louis, MO. on September 26th, 1888. He was the youngest child in a family that had seven children, and very well known ancestors. Some of these ancestors include Reverend William Greenleaf Eliot, who founded Washington University in St. Louis, and Isaac Stearns, who was†¦show more content†¦He received his B.A. in 1909, and stayed at Harvard to earn a Masters Degree in English Literature. In the fall of 1910, he spent a year in Paris, taking courses at the Sorbonne. When he returned to America, he went back to Harvard, where he took up graduate studies in philosophy, and he also became a teaching assistant. He was awarded a traveling fellowship for the 1914-1915 academic year, and he intended to study in Germany, but the outbreak of World War I in August 1914 forced him to leave the country after only several weeks. (Literature) In 1915, he met Vivienne Haigh-Wood. He liked her very much, because she had such different interest than he did. They got married after being together for two months. Around the time that he was married, he met Ezra Pound. Ezra became a life-long friend, and an important literary influence. In 1933 Eliot and his wife separated, because she had a mental breakdown, and had to be confined to many different asylums from 1933, until the time of her death in 1947. The emotional difficulties caused by his marriage led him to write some intense passages in some of his later poetry. In 1917, he left his job as a teachers assistant, and began workingShow MoreRelatedThomas Stearns Eliot, Or T.S . Eliot, Was Born In 1888 On1021 Words   |  5 Pages Thomas Stearns Eliot, or T.S. Eliot, was born in 1888 on the Mississippi River in St. Louis, Missouri. Throughout his life, Eliot wrote and published several pieces of writing that are highly regarded and still studied in the world of literature today. Eliot was an American-British author, critic, playwright, and poet. After attending Smith Academy, and Milton Academy, he went on to graduate in just 3 years at Harvard University. He also got his masters and did doctoral work. He attended OxfordRead MoreAnalysis Of The Poem Cousin Nancy And Morning At The Window Poem Analysis And Exploration1475 Words   |  6 Pages â€Å"Cousin Nancy† and â€Å"Morning at the Window† Poem Analysis and Exploration Cousin Nancy By T. S. Eliot Miss Nancy Ellicott Strode across the hills and broke them, Rode across the hills and broke them — The barren New England hills — Riding to hounds Over the cow-pasture. Miss Nancy Ellicott smoked And danced all the modern dances; And her aunts were not quite sure how they felt about it, But they knew that it was modern. Upon the glazen shelves kept watch MatthewRead MoreHollow Men Analysis837 Words   |  4 Pages The Real Life (A Discussion on Three Messages in T.S. Eliot’s Hollow Men) T.S Eliot was the most famous English poet of his time, and he was one of the most influential poet. His distinctive style of writing took the attention of not only other poets, but many people all over the world. â€Å"Thomas Stearns Eliot is best known as a poet and literary critic (he received the Nobel Prize for literature in 1948), but his work in social and cultural theory has also been widely influential†(Edwards)Read More Waste Land Essay: Love and Sex939 Words   |  4 PagesThe typist seems to have no desire for sex, but no desire to resist seduction, either -- the young mans caresses are unreproved, if undesired. (lines 236-237) Her single emotion expressed in the passage is a vague relief when the episode ends. Eliot follows the scene of seduction with these lines:    When lovely woman stoops to folly and Paces about her room again, alone, She smoothes her hair with automatic hand, And puts a record on the gramophone. (lines 253-256)   Read More Waste Land Essay: Eliots Use of Different Speakers681 Words   |  3 Pagesonly present different viewpoints, but also mirror different aspects of the modern cultural experience. This not only presents a group of varying viewpoints, but also a sort of anthropological description of post-World War II Europe. For instance, Eliot gives a picture of the rootlessness experienced by many Europeans in line 13: Bin gar keine Russin, stamm aus Litauen, echt deutsch.    One of the most important aspects pictured through the use of multiple speakers in The Waste Land isRead More Contrasting of Past with Present in Waste Land1104 Words   |  5 PagesContrast of Past with Present in The Waste Land      Ã‚   Eliot contrasts the past with the present in several ways throughout his poem, The Waste Land. The simplest of these is the simple juxtaposition of one or more descriptions of the present immediately before or after one or more descriptions of the past. The most obvious of these is section two, in which two descriptions of the present (lines 111-139 and 140-172) immediately follow a description of the past (lines 77-110). In this case, theRead MoreThe Era Of Modernism : What People Do People Perceive Through Their Perceptions?945 Words   |  4 Pagesyears of Modernism, T.S. Eliot, Virginia Woolf, and Dylan Thomas established the foundations for modern literature, defining Modernism for the world. Although Modernism is very difficult to define and pinpoint, the Modern writers in England certainty changed the age with their writing. While there were many famous writers of the time, a very distinct and powerful writers was T.S. Eliot. Thomas Stearns Eliot was born in St. Louis, Missouri (Greenblatt 1298). Although T.S. Eliot was born in the UnitedRead More Waste Land Essay: Impact of Images on the Structure of The Waste Land962 Words   |  4 PagesImpact of Images on the Structure of The Waste Land      Ã‚   Many of the images that give bounds to the structure of The Waste Land relate to the annual cycle of life with which ancient peoples closely bound up their own lives. Eliot himself points out the importance of the ancient cycle of life by acknowledging a general indebtedness, as the anthologists introduction to the poem points out, to Sir James Frazers The Golden Bough and especially the volumes Adonis, Attis, Osiris. These twoRead MoreT.S. Eliots Writing Style and Use of Symbolism790 Words   |  4 PagesS. Eliot is basically trying to say that only people who push their limit can actually see how much they can really accomplish. T.S. Eliot made poetry that showed his negative views on life, people, and world. T.S. Eliot took poetry to another level by the way he writes and uses symbolism. Thomas Stearns was born on September 26, 1888. He was born in St. Louis, Missouri. His father was Henry ware Eliot who was the president of the Hydraulic-press company. His mom was Charlotte Champe Stearns, a formerRead MoreBiography of TS Eliot Essay1599 Words   |  7 PagesThomas Stearns Eliot was born on September 26, 1888, in St. Louis, Missouri, the seventh and last child of Henry Ware Eliot, a brick manufacturer, and Charlotte (Stearns) Eliot, who was active in social reform and was herself a not-untalented poet. Both parents were descended from families that had emigrated from England to Massachusetts in the seventeenth century. William Greenleaf Eliot, the poets paternal grandfather, had, after his graduation from Harvard in the 1830s, moved to St. Louis, where

Single Sex Schools And Co Ed Schools - 1572 Words

INTRODUCTION In 1980’s and early 1990’s, a professor of sociology at Providence University, Cornelius Riordan, carried out a series of studies to compare short-term and long-term advantages and disadvantages of single-sex Catholic schools with co-ed Catholic schools in the United State. He claimed that there are more advantages to girls in single-sex schools than disadvantages. However, he was set apart from many other researchers in the field, particularly outside the United State because of his believe. Therefore this research was carried out to study the advantages and disadvantages of single-sex schools and co-ed schools. A survey was also carried out on the internet to garner public opinions and stands on this matter. 2.0Pros of single-sex schools 2.1 Students more focus on academic There have been many research reported that students are more focus on academic in single-sex schools. According to research analyzed by Haag , African American and Hispanic American students that attend single-sex Catholic Secondary schools scored higher on standardized tests than peers in co-educational schools. Girls and boys will always be different. In single-sex school, developmental paths of single-sex and the sex preference, capability and learning pattern are able to direct by the teachers (Starr 2002). Separate gender schools allow teachers to organize the classes’ size, classes’ environment and learning styles that fit the sex most perfectly. A survey carried out foundShow MoreRelatedContrast and Comparison of Single-Sex School and Co-Ed School2909 Words   |  12 PagesRunning head: Contrast and Comparison of Single-sex School and Co-ed School Contrast and Comparison of Single-sex School and Co-ed school The education systems nowadays are made up of organizations ranging from kindergartens, general education schools, single-sex schools and co-ed schools to universities. This structure is designed to formulate people’s knowledge one step at a time according to their levels. School is one of the most important stages of educational system inRead MoreContrast and Comparison of Single-Sex School and Co-Ed School2898 Words   |  12 PagesRunning head: Contrast and Comparison of Single-sex School and Co-ed School Contrast and Comparison of Single-sex School and Co-ed school The education systems nowadays are made up of organizations ranging from kindergartens, general education schools, single-sex schools and co-ed schools to universities. This structure is designed to formulate people’s knowledge one step at a time according to their levels. School is one of the most important stages of educational system in ourRead MoreAre Single Sex Schools Better Than Co Ed?770 Words   |  4 PagesSame Sex or Coed Learning Are single-sex schools better than co-ed? We must first ask ourselves what is the main purpose of educating our youth. If the answer is to simply just teach our youth the basics like Mathematics, English, Social Studies, and Sciences then the answer would be yes. However, it is paramount that we also educate our youth in these topics while also preparing them to social interact and solve issues with all races and sexes. A single sex school or classes would greatly limitRead MoreComparing and Analyzing the Differences Between Co-Ed Schools and Single-Sex Schools2068 Words   |  9 PagesComparing and analyzing the differences between co-ed schools and single-sex schools The issue of single-sex schools versus co-ed schools is very much debated and controversial. There are strong supporters for both sides, giving good and valid arguments. It is an issue with a long history, receiving great attention from the media, researchers, teachers and most of all, parents. Although there are many studies that try to answer this question, the problem will probably continue to exist and beRead MoreMale and Female Segregated Education (Co-Ed Versus Single Sex School): Separate but Equal3125 Words   |  13 Pagescontroversial issue. People argue about why they have to change the view of sharing the same classes. How does a co-educational school made students familiar with the real world despite the fact that the real world is aggregated? They think that gender is not as important as education itself, but researchers have started to notice the difference in education when males and females are separated in school classes, and they have begun to perform some experi ments about what is better for both genders. They tookRead MoreCOED SCHOOLS1592 Words   |  7 Pagesif it disagrees with the topic (NOT if you disagree). Single-Sex or Co-Ed Schools: Boys and girls SHOULD be educated together. In the UAE, most schools are single-sex. Some people believe that this kind of school offers more benefits for the student. However, others think that coeducational ones are better. This essay will examine the pros and cons of co-ed and single-sex schools. There are several arguments in favour of mixed schools. The first argument is that students will learn to communicateRead MorePreference for Co-Ed Schools in Korea1545 Words   |  6 PagesIn Korea, there are as countless single-sex schools as co-ed schools. But, in Korea, co-ed schools are a extra preferable form of education above single-sex schools because they rise competitiveness, fairness, and sociability. Two of my origins do prop my locale as one more one is impartial and one is opposed. Additionally, my real-life experiences of co-ed schools and single-sex schools in Korea will give prop that co-ed schools are preferable. Despite intellectual attainments, there are extraRead MoreSingle Sex Schools : Primary Schools946 Words   |  4 PagesSingle-sex schools, specifically primary schools, are more beneficial to students because they facilitate higher test scores, superior academic outcomes, and greater engagement in school activities. Parents and educators have debated since the early nineteenth century whether to educate students in single-sex or co-ed schools. Currents studies have shown that single-sex schools achieve higher in academic success. Students with higher academic success become adults with a brighter future that canRead MoreShould There Be Co Education in School805 Words   |  4 PagesARGUMENT ESSAYS – 3 MODELS Single-Sex or Co-Ed Schools: Boys and girls should be educated together Model 1:______Balanced argument_______________________________________________ Most schools are single-sex in the UAE. Have you ever wondered whether these types of schools are really advantageous for students? In fact, the arguments supporting co-ed schools are very moving. Some pros of such schools are discussed below. There are several arguments in favour of mixed schools. The first argument isRead MoreThe Disadvantages Of Co Ed Schools1402 Words   |  6 PagesBeing a freshman in college, I have attended co-ed schools all my life. It was more common to have a teacher and then a classroom mixed with boys and girls. I can admit it can be quite distracting to learn if it’s a boy in your classroom you like or even if your friends are in there too. Being in a co-ed classroom it was much and still hard for me to ask for help or even make a comment when it’s dealing with the male-dominated subject like math. You don’t want to seem dumb and don t want people

Time Management At A Young Age I Was Diagnosed With...

Time Management Time management is defined as; the process of planning and applying conscious control over the amount of time it takes to effectively and efficiently finish a particular objective. These skills are consider to be a very important trait in many aspects of life, with good reason. Having poor time management skills causes increased stress, effecting your mood leading to negative personal and professional consequences. Improving time management skills will results in better quality work, reduce stress, helping one increase the efficiency of their use of time. At a young age I was diagnosed with Attention Deficit Hyperactivity Disorder (ADHD), which causes me to have a difficult time paying attention for extend periods of time.†¦show more content†¦However other motivators that are just important include, producing higher quality work, eliminating the feelings of being rushed to complete an objective, and simply having more free time with loved ones. My main goal of improving my time management skills requires me not only to change the way I work on things, but changing my mentality on organization, multi-tasking, and procrastination. Achieving this goal will help me avoid falling behind in school and work, decreasing the necessity of late night working sessions, inevitably reducing the intense feelings of overwhelming stress. The information I found through online sources include the eBook â€Å"Superhuman Guide to Time Management†, by Ryan Cooper, and a few articles on time management, multi-tasking, and procrastination located on varies websites. I chose these websites based on their source of information pertaining to the subject. Cooper’s book covers all three of the topics that involved in my action plan which include; organization, multi-tasking and procrastination. First tip for becoming organized is planning out a schedule, but in order to have a properly planned schedule, one must understand what good schedule resembles. This includes allotting the proper amount time, it must be sustainable, clearly defined, account for delays or unexpected events, and to set tasks to complete a common goal. Now one must choose a medium to record the schedule in,

Business Model Changes of Singapore Airline - Myassignmenthelp.Com

Question: Discuss about the Business ModelChanges of Singapore Airline. Answer: Introduction Management of the organization performs its functionalities on the basis principles, ethics and the standards in order to accomplish the tasks in an effective manner. Business organization consist of numerous departments and upper level management team control the other department in order to perform the task on the basis of the expectations made by the upper level management. For maintaining the smoothness in the functionalities of the organization, management controls and directs the other departments of the organization to perform their functionalities on the basis of rules, regulations, standards and principles. This report will focus over the managerial practices of Singapore Airlines and along with the managerial practices, objectives of the company, external environmental analysis, competitive analysis and SWOT analysis will also be covered. About the company Singapore Airlines Limited is a national carrier for the country with the motive to represent their national at the international level. The company was founded in 1972 and since then, they have developed their effective image in the international airline industry through rendering high qualitative services along with effective safety and security measures. With their existence at the international level, companys primary focus is over Australian and Asian markets. Singapore Airlines acts as the corporate branding figure for the nation and the company was ranked on the second position across the globe in terms of market capitalisation by the International Air Transport Association with the capital worth of US $14 billion. Singapore Airlines has huge resources along with the range of young fleet of planes. The group of Singapore Airlines includes various small and medium level companies engaged in the same sector. Singapore Airlines Airbus A380 was the largest passenger aircraft and i t was the first company to perform this act. In the same scenario, organization was ranked on the 10th position in terms of large number of international passengers carried (Singapore Airlines, 2018). Singapore government investment and Temasek Holdings are the owners of Singapore Airlines and Temasek Company holds 56% of the total market shares of the company. The company operates from Singapore Changi Airport. Objectives of Company Companys primary objectives are to provide qualitative air transportation services to its target audience. Along with this, company is also seeking towards the expansion and the growth in the international market. Currently, organization is performing their functionalities mainly in Asian and Australian market while to enhance the market share of the organization, expansion will be required. Along with rendering qualitative and exclusive services to its target audience, organization is also seeking towards the developing customer relations through which customer retention objectives could easily be attained. Singapore Airlines has quite effective goodwill in the international airline industry but to attain the competitive advantage in the market, organization needs to adopt certain unique strategies from its competitors (Camilleri, 2018). Other objectives of the organization are: To raise their revenues and the profitability; To develop effective customer relations; To raise the quality of their services as compared to their competitors; To lead the international airline industry in coming future. PESTEL Analysis Every organization needs to suffer from two types of environments i.e. internal and external. External environments include the macro environmental factors which are out of controllable from the management. The impact of the macro environmental factors over the business performance is huge in comparison with the impact of internal business environmental factors. Organization needs to perform PESTLE analysis in terms to match up with the external environmental factors. Internal environmental factors are manageable and controllable at the end of management of the organization but external environmental factors are not (Clarke, 2014). Thus, Singapore Airlines needs to execute the PESTLE analysis in relevance to analyse the market conditions of the target market as well as to adopt certain crucial measures in terms to reduce the impact of those factors from the performance of the organization. Following is the PESTEL analysis of the Singaporean market in relevance to the Singapore Airlin es Limited: Political National political frameworks majorly affect the operations and the functionalities of airline industry. With the political stability, Singaporean governments policies and the regulations does not impact over the international as well as over the domestic companies functionalities. They do not believe in trade barriers while they promote national and international companies to execute their functionalities in the Singaporean market. But as Singapore Airlines is owned by government bodies, thus, it is the duty of the organization to perform their functionalities on the basis of the policies and frameworks described by the management. Along with this, it is essential for the organization to operate its functionalities on the basis of consumers requirements. Singapore Airlines renders its services and products directly to the customers and it is the duty of the organization to manage its operations on the basis of governmental requirements (Dombrowski, 2014). Organization also needs to consider the governmental rules, regulations, policies and frameworks in relation with the customers requirements. Along with this it is also essential for the organization to get the support from the government bodies as the company is a representative of the nations flag at the international level. Thus, it is the duty of the organization to perform their functions on the basis of governments policies and along with this, it is the duty of the organization o set up their plans and the policies on the basis of standards described by the government bodies (Fan Lingblad, 2016). Economic In the airline industry, fuel cost plays crucial role and to perform the functionalities in a smoother manner, consideration of the economic conditions is must for the organization. The Singapore Airlines Limited is owned by the government and being the part of the governmental organization, it is the duty of the organization to maintain the prices through which all segments of the market could be approached. Governmental organizations are supposed to provide cheapest services to the citizens of their country and Singapore Airlines is a major part of the government organizations, thus, it is the duty of the organization to cut off their costs and profits in relevance with maintaining the affordable fare prices through which large segment of the market could be approached. Airline companies are already operating their functionalities on premium pricing strategies and government has imposed some regulations through which companies cannot overrule those impositions. Hence, airline compa nies are required to adopt the strategies through which the governmental as well as the market needs could be fulfilled easily and effectively (Heracleous Wirtz, 2012). Social Social trends have great impact over the functionalities of airline companies. Society plays essential role in the success as well as in the failure of an organization as they are the part of target audience which consumes or experience the products and services delivered and rendered by the organizations respectively. Airline services are bit expensive in comparison with the other modes of transport, thus, target market for the airline companies are limited to an extent. And the companies are required to adopt certain strategies which plays essential role in terms to increase the profitability or to maintain the profitability. With this, the market share of the organization remains constant and limited to an extent because availing the airline services are not affordable for the middle and lower class income segment groups (Heracleous Wirtz, 2014). In recent periods, airline companies have adopted certain crucial and unique strategies through which they are able to target the rest part of the market along with the high level income group. These strategies include providing discount offers on the fair prices, providing various benefits such as insurance and food facility within the flight, etc. This has generated the competitive business environment for the airline companies and this has also increased the option for the organization to enhance their market share by targeting middle and lower income groups. Singapore Airlines is leading the market in relevance with providing all possible airline services at cheaper rates in comparison with their competitors. Being the part of the government, it is the duty of the Singapore Airlines to contribute certain part of their earnings towards the social welfare and towards development of the society. Generation of the employment opportunities will also lead to the development of the society as well as increase in the economy of the country (Heshmati Kim, 2016). Porters five forces This technique is helpful in analysing the competition in the target market. With the help of this analysis, organization will be able to determine the micro environmental conditions in relevance with the competitors and their strategies. Outcomes generated from this analysis will help the organization to evaluate the effective measures through which competitive advantage could easily be attained along with determining the ways to become the leader of the target market. Industry Rivalry In airline industry, rivalry is intense and to manage the rivalry in the industry, Singapore Airlines is supposed to implement evaluation techniques in relevance with determining the current market trends as well as the consumers demands so that competitive advantage could be attained. The busiest routes of the airline industry face the intense rivalry situations. Such busiest routes majorly exist in the popular cities or famous cities for their attractions, culture and for unique activities (Joo Fowler, 2014). Along with it is also essential for increasing the efficiency of the organization through providing them unique experiences along with leisured travelling experience. The busiest route across the globe is Kangaroo Route and this route connects New Zealand, Southeast Asia, and Australia. Industry rivalry in this route is quite intense and to gain the leadership position and to gain competitive advantage in that market, Singapore Airlines Limited is supposed to develop unique s trategies along with effective managerial activities to attain their desired goals and the objectives (Luo, Olechowski Magee, 2014). Threat of Substitute Impact of threat of substitute for the airline services is weak in relevance to other factors because aeroplanes takes less time in comparison to the other modes of transport in travelling. But the fact of high prices also cannot be ignored. Apart from this, other means of transport are rail network, roadways and waterways. All these transport services took large amount of time in comparison with the airline services. But with the introduction of the bullet trains by Japan rail network is a great threat for the airline industry because it takes approximately same time in comparison with the airline services. Various countries had already adopted this idea from the Japan for moving towards the suitable development along with providing better and reliable experience to the citizens of the country. To avoid these kinds of circumstances, Singapore Airlines along with the other airline companies needs to adopt certain strategies for attaining their desired goals and the objectives (Mhlang a Steyn, 2017). Threat of new entrants This factor too does not create much impact over the existing business organizations in the industry. This is because entering into the airline industry is quite difficult as well as expensive task. Setting up an airline company requires huge capital investment along with highly qualified and skilled manpower. Whereas, some of the cheap airline companies have set up their market share and have affected the business of premium airline companies. Such companies are Air Asia and Jet Star. Thus, premium airline companies Singapore Airlines needs to decrease their fare prices in relevance to gain the competitive advantage in the target market (Min Joo, 2016). Bargaining power of customers With the entry of cheap airline companies, bargaining power of customers have been increased. This has leaded the premium companies to adopt appropriate pricing strategies through which the prices could be reduced and an effective market position could be acquired. To gain the customer base and to maintain the same, organizations engaged in the industry needs to develop some unique and attractive strategies. Bargaining power of suppliers Fleets, airbuses and other related services are being supplied by the outsiders to the airline companies. Thus, this factor consist a major role in terms of airline companies success and growth. Air transportation includes various unique services such as food, beverages and other leisured services. Companies engaged in production of fleets, boing and airbuses are facing duopoly while companies industries of manufacturing of engines are facing oligopoly. With the development relationships with suppliers, organization would be able to gain competitive advantage amongst the international airline industry (Nesset Helgesen, 2014). SWOT Analysis This is the strategy through which internal and external factors of the target market are evaluated along with the strengths and the weaknesses of the organization. Companys strengths, weaknesses are analysed and compared on the basis of external environmental factors such as opportunities and threats. With the help of outcomes generated from this comparison, companys survival is being evaluated in the target market. Strengths It is a strong airline brand in the domestic as well as in the international airline industry. They have a strong backing from the government. At the international level, Singapore Airlines is strongly present in Australia, Asia and in Europe (Sengupta Sengupta, 2014). Their customer satisfaction rate is high as well as it is the most preferred choice for the passengers. Weaknesses Singapore Airlines majorly rely over the international traffic. With the increase in the competition, market growth is decreasing rapidly for the organization. Opportunities In order to expand their network in the rest parts of the globe, organization could tie up with various other international and domestic airline companies. This will help the organization to enhance their market share along with increasing the revenues and profitability. Introduction of new and improvised fleets in relation with increasing the customer satisfaction. Threats Rapid fluctuations in the fuel costs are the major threat for the organization as it is affecting the profit margin of the company. Aggressive promotional strategies used by its primary competitors could reduce their market share (Vieira Loures, 2016). Recommendations Following are certain points which are recommended to the Singapore Airlines Limited for increasing the effectiveness and efficiency of their management and the managerial practices: In terms of market capitalisation and large number of passengers carried, Singapore Airlines is ranked amongst the top airline companies. Organization is supposed to maintain the same position along with they need to concentrate over acquiring the rest part of the market. Their hospitality services, premium services and qualitative products are their USPs. Being a premium airline brand, they have limited customer base. To maintain their unique goodwill in the market, management of the organization needs to execute the market analysis on regular basis along with determining the current market trends and consumers requirements in order to maintain their effective image in the target market. Organizational management is required to perform certain strategies through which the major issue of entry of cheap airline companies in the industry could easily be managed because it reduces the profit margins as well as the customer base. With the help of effective and efficient pricing strategies, organization would be able to gain the competitive advantage along with attainment of the desired goals and the objectives. Conclusion From the aforesaid information, it can be concluded that strong and effective management is very necessary for the every organization to acquire the satisfactory position in the target market. Under this report, Singapore Airlines Limiteds managerial activities were discussed. Apart from this, report also concludes managerial actions effectiveness in terms to control the internal as well as external environmental conditions. Further, report includes the recommendation part through which the growth and expansion related objectives could easily be attained. 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Effects of switching costs on customer attitude loyalty to an airport in a multi-airport region.Transportation Research Part A: Policy and Practice,67, 240-253. Sengupta, N., Sengupta, M. (2014). Singapore Airlines: Gliding with People Excellence. Singapore Airlines. (2018). Accessed on 10th January 2018 from https://www.singaporeair.com/en_UK/in/home?gclid=EAIaIQobChMIx9GKtpvN2AIV0A0rCh03EAUHEAAYASAAEgKbLfD_BwEgclsrc=aw.dsdclid=CJqk-b2bzdgCFUmajgodj6kIbQ Vieira, D. R., Loures, P. L. (2016). Maintenance, Repair and Overhaul (MRO) Fundamentals and Strategies: An Aeronautical Industry Overview.International Journal of Computer Applications,135(12).

Value of Employer

Comparison Contrast of Employees-at-Will and Right-to-Work Employer-employee relationships refer to a professional way in which an employee receives orders from the boss. An employee-at-will has the right to work. However, an employer can terminate the services such an employee offers at any time. In some cases if there are certain rules that should be followed before firing an employee-at-will, they cannot be overlooked.Advertising We will write a custom assessment sample on Value of Employer-Employee Relationships specifically for you for only $16.05 $11/page Learn More If a scenario like that takes place, the employee can sue the employer. Representation by workers’ union ensures that employee-at-will’s right to work is not violated by their employers. Joining a union guarantees that employees do not lose their hard-earned jobs at an employers’ wish. Employers should at all times ensure that public policy regarding employment and laying off of workers are not violated. (Lobotero, 2008) Legality or Illegality of Firing an Employee-at-will It can be legal to fire an employee-at-will unless there had been made a written agreement earlier. Legal angles have to be considered by an employer to avoid being sued by an employer for damages. There have been cases in which employers promise to employ workers-at-will on permanent or contract terms. If there was a written document with these promises, an employer who fires an employee-at-will can be sued for damages. That is why they do not make legally binding promise in most cases. (Wrongful Termination: Was your Firing Illegal? n.d) Discrimination at the workplace Among the many cases that involve discrimination at the workplace, the issue of HIV stands out as one of the most common case of discrimination. Despite people being aware of HIV/AIDS and how it is spread, victims of this disease continue facing discrimination at their workplaces. Mathew Cusick faced this t ype of discrimination as well. Cusick knowingly made the company know about his HIV status. Cirque, who was his employer, had to lay off Mathew because he did not want Mathew to spread the disease to other employers. Cusick’s job was terminated immediately despite the fact that doctors had stated that he had been medically fit. This resulted in Cirque facing a lawsuit. He had to pay Mathew damages of almost $600,000 including $40,000 which covered the fees of the attorney. It was also ordered that Cirque’s employees had to undergo training on issues that dealt with discrimination at the workplace. (Gorenberg, 2004)Advertising Looking for assessment on labor law? Let's see if we can help you! Get your first paper with 15% OFF Learn More Analysis of Gender wage gap There exists a gap between the genders in terms of wages. The country with the largest gender gap, for example, Yemen, has made progress towards its reducing. Countries in the North-Western Europ e like Norway, among others, enjoy very small gender wage gaps as compared to those in the other parts of the world. One of the ways to reduce such a difference in earnings is to increase the economic empowerment of women by presenting them with more educational and political opportunities. Quotas that have been set by certain institution regarding jobs for women can also bridge the wage gap between men and women. (Zahidi and Brennan, 2012) Views on Doctrines of Comparable Worth I do not agree with the doctrine of comparable worth which says that â€Å"it’s impossible to measure the true value of a job†. In my view, job’s true value can be measured using the roles performed by an employee, the number of employees that are under the direct command of a supervisor, among other criteria. These factors may be used to determine the amount of salary an employee gets. References Gorenberg, H. (2004). Confronting HIV Discrimination in the Workplace: A Case Study. Human Rights and HIV/AIDS. 31(4), 16-19. Web. Lobotero. (2008). Employment-At-Will vs Right-To-Work. Web. Wrongful Termination: Was Your Firing Illegal?  Web. Zahidi, S. (Producer). (2012). WEF’s Zahidi Says Wage Gap Remains Wide. United States: Bloomberg. Web.Advertising We will write a custom assessment sample on Value of Employer-Employee Relationships specifically for you for only $16.05 $11/page Learn More This assessment on Value of Employer-Employee Relationships was written and submitted by user Dark Wasp to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.